Analysis Phase

Analysis


In the analysis stage, teachers give students tools for analysing a media message in all its aspects: technical, formal, contents and meta-data (who made this message, who paid for it, who is it directed to, how are people depicted...).

In the case of the eCLIPse project, the learning process in this stage was enhanced by a workshop, a crucial activity for the analysis stage. Students brought some news items that they thought could be interesting for analysis. They worked in small groups to discuss the items, select the most significant example, and then reported back to the class.

 

Workshop stages:

1. General introduction - Media and stereotypes, the role of the media in confirmation of stereotypes, samples of fiction and non-fiction programmes.
2. Methodology: some short methodological aspects (qualitative vs. quantitative methods, complementarity)
3. Distribution of groups: small groups of 4-6 students were formed. The task was to select one fragment of all selected fragments
4. Discussion in small groups about fragments - selection of one fragment, the most significant
5. Presentation of selected fragment and class discussion – the students discussed about the reasons why they thought the selected fragment was the most significant.

 

As to the technical analysis of the media, students used the following elements:

Download document used for especific technical analysis at University of Cologne:

tech_analysis.ppt


For the contents analysis, the students were given an existing checklist of questions, especially created for this kind of analysis, which helped them to discuss about the fragments and select the most interesting ones:

cont_analyis.pdf

 

 

 

 

Eclipse Project - racism, xenophobia and cultural prejudices in the media  |  LMI-2005

Universitat of Barcelona  |  Universtität zu Köln
Universiteit Gent  |  Universitetet i Stavanger

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